Snap One Landing Page
Role
UX / UI Designer
Collaborators
2 stakeholders, 1 developer, 1 project manager
Duration
3 days
Tools
Adobe Xd, Adobe Illustrator, Adobe Photoshop, Confluence, Wrike
Company
Snap One
Problem
landing page needs more info
The Snap One new partner acquisition landing page was one of many assets I created for partner acquisition efforts. The old landing page was missing key pieces of information and had outdated graphics. How might we create a seamless experience for potential parters?
Solution
one page with a clean layout
First impressions are everything when trying to grow your business and acquire partners. With user’s first interactions on the website, potential partners decided to either sign up or not. By creating one page with all the key information about signing up and one clear CTA, it was easier for partners to make the choice to join Snap One.
persona 1
Anthony is a business owner who has a smart home integration company. He is curious about partnering with Snap One. He is looking for ways to increase his revenue and net income, and thinks this company could be a potential match. Before the landing page update, he had a difficult time seeing the benefits Snap One offered. After the update, he navigates to the “Become a Snap One Pro” page and is excited about all the perks provided.
For this page, the stakeholder requested a carousel feautre for the “Reasons to Partner with Us” section, but after consulting with the developer about the website limitations and considering best UX practices, we chose to go with a static layout for the most important information and a carousel for the quotes from partners.